If you’re a solo attorney or firm owner, you’ve probably heard that your law firm website needs to “rank on Google”—but what does that actually mean, and how does it happen?
Google uses a complex algorithm with hundreds of ranking factors to decide which websites show up first when someone searches for a service like “personal injury lawyer near me” or “estate planning attorney in [city].” Understanding these factors (and optimizing for them) can make the difference between a steady stream of new clients and an invisible online presence.
At 5 Day Law Firm Websites, we build your site with search visibility in mind from day one. Here’s how Google ranks law firm websites—and how we help you climb to the top.
1. Relevant Content
What Google Looks For:
Google prioritizes websites that offer high-quality, relevant content that answers the searcher’s intent. For law firms, that means clear explanations of your practice areas, services, and legal expertise.
How We Help:
We work with you to structure your site content around your specific practice areas and local market. Whether you handle family law in Austin or criminal defense in Seattle, your website will speak directly to the clients you want to attract.
2. Mobile-Friendly Design
What Google Looks For:
More than half of all website traffic comes from mobile devices—and Google knows it. Mobile responsiveness is now a ranking requirement.
How We Help:
All our Foundation designs are fully mobile-optimized. Your site will look and function beautifully on phones, tablets, and desktops from day one.
3. Fast Loading Speeds
What Google Looks For:
Slow websites frustrate users, so Google ranks them lower. Page speed is a known ranking factor.
How We Help:
Our hosting environment is optimized for speed, and our sites are built to load quickly—with clean code, compressed images, and streamlined functionality.
4. Local SEO Signals
What Google Looks For:
When someone searches for a “divorce lawyer near me,” Google favors websites with strong local signals: city pages, Google Business Profiles, consistent contact information, and local backlinks.
How We Help:
We build your site with local SEO best practices, including clear location targeting, Google Maps integration, and content optimized for your region and practice area.
5. Technical SEO and Structure
What Google Looks For:
Behind-the-scenes elements like meta tags, sitemaps, and secure HTTPS connections all contribute to SEO performance.
How We Help:
We handle the technical setup—so your site is secure, indexed, and structured properly for Google to understand and rank it. We submit your sitemap to Google Search Console and ensure everything is ready for crawling.
Ready to be found on Google?
Schedule a free consultation today and discover how quickly we can get your law firm online and ranking.